Search results for "transmedia storytelling"
showing 8 items of 8 documents
Oltre l'adattamento? Narrazioni espanse: intermedialità, transmedialità, virtualità
2020
The volume hosts essays and interventions discussing the theories of adaptation in the arts.
Transmedia Experience and Narrative Transportation
2016
The aim of this research is to better understand the impact of transmedia storytelling on consumers' experiences in the cultural field (e.g., at a museum or heritage site). Transmedia storytelling refers to the interaction among different forms of media leading to convergence (telling a single story across multiple platforms and forms, namely, using digital technologies). This article discusses whether this multidimensionality of platforms enables a greater appropriation of the story and improves consumers' experience with the cultural object and whether the transmedia experience can lead to a positive attitude toward transmedia platforms and the cultural object.
Off-Modern Hybridity in TV Theatre: Theatrical, Cinematic and Media Temporalities in Rupert Goold’s Macbeth (BBC - Illuminations Media, 2010)
2021
Rupert Goold’s screen production of Macbeth – firstly, staged in 2007 and, later, filmed in 2010 – has been studied as an example of the stage-to-screen hybrid corpus of Shakespearean audio-visual adaptations. Thus, much of the critical emphasis on the production has been placed on its filmic qualities. Particularly, the genre film conventions deployed across the film has summoned the attention of Shakespeare on screen scholars and it has been the creators’ intentions to precisely point at Goold’s filmic intertextual repertoire. Given the recent increasing attention to the multiple media and languages employed in stage-to-screen hybrid Shakespearean adaptations and other exchanges between t…
Paratextual Prometheus. Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign
2015
The object of this article is to map correspondences between the literacy of books and the literacy of online video platforms, in order to create common ground between both media and assist transmedia storytellers in the task of exploring video platforms with in-depth knowledge of each textual element surrounding video content. The article proposes a comprehensive categorization and typification of surrounding information in the standard video pages of YouTube and Vimeo, using Gerard Genette’s theory of paratexts as a basic framework. The analysis found that the interplay between paratextual elements, the audience feedback and the absence of endorsement from authors to paratexts created by …
The Book Between Media Convergence, Media Specificity, and Diverse Reading Communities in Present-Day US Culture
2019
Drawing on empirical studies and statistical analyses of how digitization has restructured the American publishing industry during the last decade, Christoph Blasi considers the book’s current position in media culture from the perspective of book studies. He surveys the latest research on the development of print book production, on the market competition between printed books and e-books, and on the differences between screen and print reading. Noting that communication practices and circuits of book value creation have changed in the wake of digitization, Blasi also highlights the significant function that print books possess in the contemporary media ecology—both as part of transmedia s…
Constructing a Transmedia Universe : The Case of Battlestar Galactica
2021
In this article, we define a ‘transmedia universe’ as encompassing the complexity of transmedia storytelling, production and consumption. In doing so, we use the popular science fiction television series Battlestar Galactica as a case study, including both the original and reimagined versions of the series and their various intramedia and transmedia, narrative and non-narrative, and diegetic and non-diegetic expansions. Moreover, we look beyond the official productions of the Battlestar Galactica franchise and include, for example, user-generated content within its transmedia universe. peerReviewed
Paratextual Prometheus : Digital Paratexts on YouTube, Vimeo and Prometheus Transmedia Campaign
2015
The object of this article is to map correspondences between the literacy of books and the literacy of online video platforms, in order to create common ground between both media and assist transmedia storytellers in the task of exploring video platforms with in-depth knowledge of each textual element surrounding video content. The article proposes a comprehensive categorization and typification of surrounding information in the standard video pages of YouTube and Vimeo, using Gerard Genette’s theory of paratexts as a basic framework. The analysis found that the interplay between paratextual elements, the audience feedback and the absence of endorsement from authors to paratexts created by …
Le transport narratif au coeur de l'expérience d'un dispositif transmédia
2017
The aim of this paper is to describe how consumers experience transmedia devices. Thanks to transmedia major components (narrative universe; platforms and rabbit holes; interactivity; and temporality), once it adheres to it, the user of a transmedia devices lives an experience characterized by participation, immersion and commitment, and, at the end, it leads him to be attached to the object of narration. These results guide to propose a model which emphasizes the central place of narrative transportation in the context of fictional universes presented via transmedia strategy.